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Why Do Startups Need Great UX/UI Design - by Keith Li, Innopage Limited

Why Do Startups Need Great UX/UI Design - by Keith Li, Innopage Limited

24 Jan 2019 (Thu) 7:00 PM - 24 Jan 2019 (Thu) 8:30 PM

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Tickets

Free

Description

Keith Li is the co-founder and CEO of Innopage,

a mobile apps development and UI/UX consultant startup.

Innopage has successfully raised multiple rounds of funding and received many local and international awards. Keith found that the traditional way of running IT businesses is too “engineer-centric”.

Product design decisions are often driven by clients and technical developers. This neglects the fact that designers should be involved in the design process early in order to provide the best user experience.

In this sharing session, Keith will be sharing the importance of adding “Design Mindset” into product development process which is always being missed by most startups in the innovation.

He will also share his experience of how this human-centric problem solving framework has helped his company to identify its unique value, addressed real needs of stakeholders and figured out the best solution.