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字言字語:從世界logotype到本地街坊type | Word by Word: Logotype and Local Type

字言字語:從世界logotype到本地街坊type | Word by Word: Logotype and Local Type

8 Dec 2018 (Sat) 2:00 PM - 8 Dec 2018 (Sat) 3:30 PM

地面廣場, G/F | Marketplace,G/F

PMQ, 35 Aberdeen Street, Central, Hong Kong



時間 Time | 8/12 Sat (六) 2:00pm - 3:30pm 

主題 Topic | 

字言字語 - 從世界logotype到本地街坊type | Word by Word: Logotype and Local Type

講座內容 About the Dialogue |  

字體設計師Calvin Kwok及黑紙美術總監Sunny Yuen的對談將討論字體如何切實地與人溝通。Calvin會從品牌標準字近年轉向無襯線字體(sans-serif)的趨勢出發,探討字體、品牌及設計工具如何互為影響。Sunny則會分享以訊息為先的造字方式及美術字的實際應用,還有社區中各種文字與環境之間的互動。 

This conversation between typeface designer Calvin Kwok and Sunny Yuen, Artistic Director of Blackpaper, will focus on how typography communicates with its audiences. Calvin will start with the current trend of using sans-serif typefaces and discuss the interrelations among typography, brands and design tools. Sunny will focus on his observations on the creation of message-driven typefaces, the practical use of calligraphy, and the interactions between typefaces and their social contexts.

講者 Speakers |

Calvin Kwok (字體設計師) 

Sunny Yuen (美術總監, 黑紙)

Calvin Kwok (Type Designer) 

Sunny Yuen (Art Director, Blackpaper) 

語言 Language |  粵語  Cantonese 


Free admission. Limited seats available. Register here to save your seat.

策劃 Organiser |