Marketing Analytics vs Product Analytics - What's the difference? | Juven
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Marketing Analytics vs Product Analytics - What's the difference?

Marketing Analytics vs Product Analytics - What's the difference?

21 Oct 2020 (Wed) 10:30 AM - 21 Oct 2020 (Wed) 11:30 AM

Online

Organized by Master Concept

Description

Join us as we uncover the difference between marketing and product analytics. We will be having guest speakers from marketing and product roles in Hong Kong to speak about how they use data in their roles. This will help paint a clear picture of how Marketing and Product Analytics differ in tools used to day-to-day work.

Questions Marketing Analysts are measuring:

  • Where do most of our paying customers come from?
  • How much are we paying per acquisition?
  • Where are our leads dropping off? Let’s remarket them!

Questions Product Analysts are measuring:

What features are our most valuable users using most?

How can we nudge new users towards becoming sticky users?

Was our last feature release successful in generating more engagement?

Wow! These two schools of thought seem completely different. Don’t be alarmed though, there is a clear synergy between the two and through this event we will be able to uncover how companies are using both.

Date & Time

October 21st

10:30am to 11:30am

Speakers

  • James Brandon Lindsay (host) - Digital Director at Master Concept
  • Krishna Peesapaty - Product Owner at PayMe
  • Aron Frost - SEO Team Lead at First Page Digital
  • Emma Yu - Growth Manager at a leading E-wallet Solutions company

Agenda

  • Introduction to Marketing and Product Analytics
  • Speaker 1: How Product Analytics helps drive real growth
  • Speaker 2: Why Marketing Analytics is still important for all companies
  • Speaker 3: How Proactive Analytics and Marketing Analytics can be used side-by-side
  • Q&A

Once you register you will receive your Zoom access link which can be found in your PDF ticket in your email inbox.

    Organizer
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    Master Concept
    Master Concept, an award-winning cloud technology advisor, was founded in 2003 that brings an innovative and proven approach to how organizations explore, evaluate, architect and implement technology towards cloud computing. With more than 120 people serving enterprise clients and thousands of other businesses around the Asia Pacific, our team provides cloud strategy, implementation and integration support, as well as training and platform enhancements for customers across all industries. Master Concept is part of the Google Partner Program and has earned Premier Partner status. Over the past years, we have received numerous accolades from Google in recognition to our outstanding performance / achievements.Master Concept is headquartered in Hong Kong and offices in Beijing, Singapore, Taiwan, Malaysia and Macau.Milestone :2003 Master Concept was founded in Hong Kong2004 Appointed by EMC Documentum, nCipher and Kofax, as authorized reseller to provide end-to-end enterprise content management solution2007 Establish Singapore and Malaysia office2008 Establish Beijing office2009 Became Google Enterprise partner on Search2010 Establish Taiwan office2011 Founded Social analytics to develop a social listening & branding awareness product2012 Became AWS advance consulting partner2013 Won HKSAR Standing offer agreement for quality professional service 32014 Became CloudFlare, Palo Alto Networks reseller2015 Became Freshdesk strategic partner in Greater China region2016 Became Akamai Silver partner2017 Became Hubspot reseller2018 Became Google Cloud platform Premium partner